We all have a perpetual mental wishlist when it comes to the clothes we want in our wardrobes. It could be the perfect pair of black straight leg trousers, a cosy cashmere roll neck or simply a pair of classic leather boots. With Black Friday just around the corner, there’s no better time to invest in these wardrobe essentials.
A word of warning, though: these alluring deals are enough to sidetrack even the most sensible of online shoppers. Fashion magpies (myself included) can easily be tempted by the sparkly new items on sale, which will inevitably turn up on your doorstep days later accompanied with a side of buyer’s remorse.
Our advice? Always opt for staples you’re likely to wear time and time again – think neutral colours, premium textiles (denim, leather and cotton included) and classic silhouettes. Then, when the sales hit, you’ll be investing in enduring pieces that transcend seasons, instead of overfilling your basket with attractive deals or trend-led designs.
The good news is that there’s still time to choose your priority purchases. Black Friday and Cyber Monday – which are the days you can expect to bag the best deals – fall on 24 and 27 November, respectively. In recent years, some brands have marked down their prices as early as November 20 for an entire week of sales – it’s hard to believe the event began as a one-day post-Thanksgiving sale when it was conceived in ’50s America.
When it comes to the high-street stores, stick to labels where you know the craftsmanship and quality are up to scratch. Our favourites are Scandi labels, Cos and Arket, which are known for their minimal collections that last. You can find gems at high-street heroes Mango, & Other Stories and Jigsaw, too. To give you a helping hand, we’ve selected our favourite pieces in the sale now.
