Wednesday, June 19, 2024

Most exciting sports events ranked in world first sportainment scale

Must read

The Sportainment Scale is built around a unique model that combines sports betting patterns, fan engagement on social media, how they watch the excitement unfold on TV, and a nationwide survey, tracking five international events per quarter.

The barometer by Entain (owner of Ladbrokes and Coral) in partnership with YouGov reveals how five sporting events ranked:

1. PDC World Darts Championship Final

2. Super Bowl

3. Gold Cup Day at the Cheltenham Festival

4. Rugby Six Nations – England vs Ireland

5. Bahrain F1 Grand Prix

The results of the first quarter indicate that the power of the underdog helped the 2024 PDC World Darts Championship Final score highest on the scale (80/100), as 143% more fans than 2023 tuned in to watch a rising star take on a world champion.

The nail-biting bout captured the nation’s hearts, triggered sales of kebabs, and propelled the iconic British sport back into the mainstream.

Next in the rankings comes the Super Bowl with a score of 78/100, the ultimate combo of sports and entertainment, with a hotly anticipated halftime show and Taylor Swift introducing new fans to the sport. It was the game that stole our sleep, as over a million Brits watched the game in the early hours of the morning – more than ever before.

It was good odds for third place with Cheltenham Festival’s Gold Cup Day scoring 72/100. With the festival’s history, prestige, and unpredictability providing an edge-of-seat atmosphere, it is no surprise that 37% of TV viewers placed bets on their favourite.

Trying our best, England taking on Ireland in the Six Nations is up next with 63/100 comes. Despite Ireland dominating the table, a last-minute drop goal from England’s fly-half Marcus Smith had 4.56 million fans leaping from the sofa as they triumphed in a last-gasp victory.

In last place with 40/100 comes an undeniably thrilling sport loved by fans around the globe. However, the predictability of the Bahrain F1 Grand Prix gave it the lowest score on the Sportainment Scale. The race played out just as last season finished, with Max Verstappen and Red Bull leading from start to finish.

With a bumper summer of sport to come, from the Euros to the Olympics, there is much more edge-of-seat action to come but what will come out on top?

To talk us through the results of the Sportainment Scale, what gets the nations hearts racing and predictions for the upcoming summer of sport, Sports Journalist and TV Presenter Seema Jaswal is available for interviews. She can explain how the Sportainment Scale works and the invaluable insight that this unique barometer gives us into the world of the fans.

Latest article