Tuesday, November 5, 2024

UK shoppers will give away their data for bigger bargains

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New research has revealed UK shoppers are increasingly putting themselves and their data at risk in return for bigger bargains in the holidays, with 61% giving away personal information to receive discounts when shopping.

Overwhelmingly, Brits have tried to snag discount codes through sign-ups, with 70% of us answering surveys or subscribing to a mailing list in return for a price reduction, the survey by Norton found.

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