Thursday, June 20, 2024

Xplor Enters UK Boutique Fitness Market, Eyes More Expansion

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Xplor’s Mariana Tek is moving into the United Kingdom, partnering with 1Rebel amid an increased interest in boutique fitness across the pond

Xplor Mariana Tek, the boutique fitness software platform from Xplor Technologies, is officially going overseas, making its services available in the United Kingdom for the first time.

The move comes as interest in boutique fitness experiences surges in the U.K.

“The U.K. is home to some of the most beloved consumer fitness brands, known for their engaging, high-touch fitness and wellness experiences,” said Shannon Tracey, vice president of sales and marketing for Xplor Mariana Tek. “We see the U.K. as a critical market as we expand Xplor Mariana Tek further internationally, so we’re excited to be bringing these innovative consumer experience capabilities to market to help these brands shine.” 

Tracey added that Mariana Tek’s software solutions are “brand-forward, and experience-led, designed to help studio brands connect more deeply with their communities using insights and engagement tools.”

The software provider now powers thousands of fitness and wellness studio locations across the United States, Canada and the U.K., with plans to expand into Europe and Australasia over the next 12 months.

Starting Strong

London-based boutique fitness powerhouse 1Rebel will be Xplor’s first partner in the U.K., the sides announced.

“Working with Xplor Mariana Tek, it’s clear to see the deep industry expertise the team possesses, and the opportunities this technology platform can offer our business,” said Michelle Stoodley, 1Rebel marketing director. “We are leveraging Xplor Mariana Tek’s consumer insights, analytics, and APIs to enhance the premium and personalized experience we deliver inside and outside of the studio, so that every interaction with our brand is the same immersive experience they get with a 1Rebel class.”

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According to Xplor, last year, studio brands that switched to Mariana Tek saw their average reservations increase by 36% and their ‘bring-a-guest’ booking volumes rise by 35%. 

UK Fitness Market Is Red-Hot

Xplor’s move comes as demand for boutique fitness continues to surge worldwide. It’s a tidal wave Xplor is happy to ride, especially in the U.K., where the software provider reports that the boutique fitness market value sat at $6.9 billion in 2023 but is projected to rise to $11.3 billion by 2029. The number of U.K. studios is expected to reach 5,084 in that time.

The U.K. fitness market as a whole is heating up. The Gym Group, a high-value, low-price (HVLP) gym operator in the U.K. reported revenue growth of 18% in 2023, reeling in 850,000 members and launching six new locations. The brand had just 23 gyms in 2012 but has increased that number to 233 as of last month. 

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