Wednesday, May 29, 2024

Jude Bellingham partners with sports drink brand Lucozade in new multi-year deal with Real Madrid and England superstar the face of their new TV campaign

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Jude Bellingham has signed a multi-year deal with sports drink Lucozade and will act as the face of the brand’s new multi-million pound TV campaign.

Bellingham, 20, has become the latest athlete to work closely with the company which has supported the England senior men’s and women’s teams for 17 years.

The signing comes with the midfielder in the midst of a sensational season at Real Madrid. Having already won LaLiga and the Spanish Super Cup, Bellingham could also lift the Champions League when he faces Borussia Dortmund on June 1.

Just a month later, Bellingham will then fight to clinch a first-ever European Championship trophy for England in Germany during a summer spectacle.

Following on from a teaser for the new advertisement this week, Lucozade’s video shows Bellingham being reunited with his lost sports bag, adorned with the brand’s logo, after a group of helpers embarked on a race against time to return it to him.

Jude Bellingham has signed a multi-year partnership with popular sports drink Lucozade

Bellingham will act as the face of the brand's new multi-million advertising campaign

Bellingham will act as the face of the brand’s new multi-million advertising campaign

‘If you’ve played sport at any level in the UK, you know that Lucozade Sport is the go-to drink associated with sporting performance,’ Bellingham said.

‘My brother and I used to watch our dad play football and I always remember him having one in his hand. To now be working with such an iconic brand is massive for me – I’m looking forward to Bringing the Energy with them this summer and beyond!’

The announcement came alongside the TV advert’s launch on May 16.

The advert will also air during the Champions League final and across the summer. 

Lucozade have worked with a host of sporting talents with Bellingham joining a stable of athletes including boxer Anthony Joshua and England flyhalf Marcus Smith.

The midfielder, who is enjoying a stellar season, is the latest athlete to work with Lucozade

The midfielder, who is enjoying a stellar season, is the latest athlete to work with Lucozade

Lucozade have supported the England senior men's and women's teams for 17 years

Lucozade have supported the England senior men’s and women’s teams for 17 years

Matt Riches, Head of Partnerships at Lucozade said: ‘Jude embodies what we’re all about at Lucozade so this is a massive moment for our brand. He epitomises our Bring the Energy campaign and we know he’s going to take it to the next level. 

‘The next few months for Jude and the England team are going to be huge and we’re excited to be with him every step of the way.’

Bellingham was on target again in Madrid’s 5-0 victory against Alaves yesterday, just days after addressing the crowd at the club’s LaLiga parade in Spanish.

‘Many thanks for your support and the love shown this season,’ he said.

‘We’ve got one more big game at Wembley. We’re going to win. Come on Madrid.’

After finishing his message, Bellingham raised both his arms aloft – a goal celebration that has quickly become synonymous with the midfielder.



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