Thursday, June 13, 2024

Kate Moss launches her own signature make-up range just like fashion rival Victoria Beckham – after ‘flop’ of wellness brand Cosmoss

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Kate Moss is working on her own signature makeup range just like her fashion rival Victoria Beckham after her latest wellness brand reportedly ‘flopped’. 

The supermodel, 50, will sell cosmetics under her full name in a marketing move that helped fellow style queen Victoria, 50, rake in a fortune.

According to The Mirror, Kate lodged a trademark application in December for her latest venture and was given the go-ahead in March. 

This means that the catwalk queen can now sell her own cosmetic essentials such as lipgloss, mascara, eyeshadow, and blush. 

Although her precise plans are yet to be announced, her patent reportedly includes a handwritten logo featuring Kate’s name followed by a love heart. 

Kate Moss launched a signature makeup range just like her fashion rival Victoria Beckham after her latest wellness brand reportedly ‘flopped’

The supermodel, 50, will sell cosmetics under her full name in a marketing move that helped fellow style queen Victoria, 50, rake in a fortune (Victoria and Kate pictured at British Fashion Awards in 2009)

The supermodel, 50, will sell cosmetics under her full name in a marketing move that helped fellow style queen Victoria, 50, rake in a fortune (Victoria and Kate pictured at British Fashion Awards in 2009)

Documents sent to the Intellectual Property Office show a string of other possible products – including Kate Moss eyewear and stationery. 

Victoria Beckham Beauty, which was launched in 2019 by the former Spice Girl, became an overnight success thanks to her Satin Kajal Liner, which has 16 colours and is hailed as ‘the perfect piece of make-up’ by many women across the globe

The popularity of the liner went through the roof after the fashion designer gave tutorials on TikTok and Instagram and pals claimed she also used it on herself. 

MailOnline has contacted Kate’s representatives for comment.  

Kate’s latest venture follows the apparent ‘flop’ of her wellness brand, Cosmoss, which reportedly owed lenders more than £405,000 in April last year. 

The skincare brand sells 20 herbal tea bags for £20, as well as perfumes, and skin creams – including a £105 regenerating face oil and a £125 Sacred Mist room spray.

Kate claimed Cosmoss is ‘self-care created for life’s modern journeys’ upon its launch on September 1, 2022.

It has been likened to a British version of Gwyneth Paltrow‘s US business Goop as Kate became the latest celebrity to jump on the wellness market.

Kate’s beauty products, made from ‘potent, natural substances’, are split into three daily rituals which are said to balance the ‘body and soul with the natural environment and the circadian cycles’.

Her latest venture follows the apparent 'flop' of her wellness brand, Cosmoss, which reportedly owed lenders more than £405,000 in April last year.

Her latest venture follows the apparent ‘flop’ of her wellness brand, Cosmoss, which reportedly owed lenders more than £405,000 in April last year. 

The brand's skincare products, made from 'potent, natural substances', are split into three daily rituals which cost more than £400 in total

The brand’s skincare products, made from ‘potent, natural substances’, are split into three daily rituals which cost more than £400 in total 

The website describes these rituals as enabling us to ‘adjust to the rhythm of nature, help us find inner peace and self-fulfilment, and open a door to balance, restoration and love’.

The full three rituals cost more than £400, while the popular Golden Nectar serum – which contains the ‘mythical’ tears of Chios, a plant resin produced on the Greek island – has a £105 price tag alone.

The dawn ritual, which fills the body with ‘positive energy’, costs a total of £287 and includes a £21 antioxidant ‘dawn tea’, a £52 cleanser and £95 anti-ageing face cream.

Last year, the Daily Mail revealed that Kate had won a legal battle with a pharmaceutical firm over the name of her brand Cosmoss.

It means she has trademarked Cosmoss for ranges such as herbal preparations for medicinal purposes, plus food and mineral supplements in her latest venture.

‘Kate has huge ambitions for the Cosmoss brand,’ the Daily Mail’s Richard Eden was told at the time. 

Kate applied to the Intellectual Property Office (IPO) in 2022 to trademark Cosmoss for applications from aromatherapy candles, vitamin supplements and teas to magazines, videos and home furnishings, but Danish firm Pharmacosmos objected to her application.

The company, which makes products for those with iron deficiencies, has been in business for more than 50 years.

It gave a ‘likelihood of confusion’ as the reason for its objection, but the opposition to Kate’s application has been dropped, it was revealed last year.

A filed update at the IPO showed at the time Cosmoss no longer planned to trademark goods intended for treating iron deficiency, meaning there would be no clash with the Danish firm. 

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