Thursday, June 13, 2024

The World’s Newest, Coolest Menswear You Need (This Week)

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1

Calvin Klein

Calvin Klein
2

JJJJound x A.P.C

coolest menswear 2024
A.P.C

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For short-stay staycays and long-haul getaways, we suggest checking out A.P.C’s hotel merch-inspired collaboration with A.P.C.

£115; apcstore.co.uk

3

Beats

coolest menswear 2024
Beats

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In nineties and noughties kids shows, the coolest guys wore over-ear headphones (Hey Arnold! and The Boondocks instantly come to mind). Fast-forward a couple of decades later and Millennials and Gen-Zs are succumbing to nostalgia, understanding them as fashion accessories.

Sound like something you can get on-board with? The brand-new Beats Solo 4 – available in three very nice colourways – is our current recommendation.

£199; currys.co.uk

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4

American Vintage

coolest menswear 2024
American Vintage

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The in-between weather of mid-May calls for light thermals in garden hues. Enter American Vintage’s ‘Docatown’ jumper in a very Spring Bank Holiday shade of purple.

£150; americanvintage-store.com

5

NLE Choppa x FCTRY Lab

coolest menswear
StockX

SHOP

Ducking ‘ell, these are daffy! Quackers, even!

What… are they? A footwear project by Omar Bailey, former head of the Yeezy Adidas innovation lab, his business partner Abhishek Som, and rapper NLE Choppa, best worn with very baggy jeans.

£605; stockx.com

6

Stone Island

coolest menswear
Mytheresa

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7

Weekday

coolest menswear 2024
Weekday

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What from a distance looks like a clean, simple short-sleeved white shirt is a clean, simple short-sleeved white shirt but with a very unexpected, outfit-making texture. Nicely done, Weekday.

£39; weekday.com

8

Sean Wotherspoon x Bape

coolest menswear 2024
Bape

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The king of vintage streetwear, Sean Wotherspoon, lends his own brand of retroness to Bape as part of his official collab with the Tokyo-born brand. To save you time browsing: the jeans are the highlight.

£525; bape.com

9

John Lobb

coolest menswear 2024
Mr Porter

SHOP

You needn’t be part of a members’ club to look like you’re part of a members’ club. You could just go ahead and pick up a pair of John Lobb nubuck loafers and wear them with some freshly-pressed chinos, a striped shirt over a white vest, and a grey knit thrown over your shoulders.

£910; mrporter.com

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10

Our Legacy

coolest menswear
Farfetch

SHOP

One of the best sunglasses of 2024. According to? Urm, well, us.

Check out the rest of our top picks right here.

£356; farfetch.com

11

Last week (and beyond)… Comme Des Garçons Homme Plus

coolest menswear 2024
LN-CC

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The Comme Des Garçons Homme Plus double-decker derby – what some might call the darling of Men’s SS24 fashion month – has finally arrived, and we genuinely can’t wait to see how the card-carrying fashionheads style it.

Hear that, #menswear TikTokkers? New Style Challenge unlocked.

£1,915; ln-cc.com

12

Dior

coolest menswear 2024
Dior

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Dior’s new-for-fall-2024 messenger bag serves late 2000s indie vibes with its khaki grained leather build.

‘Gravity Leather’, may we mention, a Kim Jones creation distinguishable by a blown-up Oblique pattern.

£2,250; dior.com

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13

Casablanca

coolest menswear 2024
Farfetch

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This Casablanca serve for no other reason but that Challengers currently makes up a good chunk of our personality.

£826; farfetch.com

14

Skims

coolest menswear 2024
Skims

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Kim, consider us sold.

(The Kardashian has finally expanded Skims’ menswear line to offer all the basics [in KimYe colours. Ah, nostalgia] at very good prices.)

£20; skims.com

15

Timex

coolest menswear 2024
Timex

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We’re sucker for a Moonphase, and we’re partial to a rose gold dial – so, yes, actually, we shall take this Timex, and perhaps you should consider following suit.

£130; timex.co.uk

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16

Birkenstock

coolest menswear 2024
Birkenstock

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What do you call a Birkenstock that’s had a glow up? Shinjuku, apparently.

£190; birkenstock.com

17

Nyrva

coolest menswear 2024
Nyrva

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Afrobeats star Asake recently did the western trend right with these Nyrva cowhide pants. (picture here.)

Mootiful.

$400; nyrva.us

18

Clarks Originals x Percival

coolest menswear 2024
Percival

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Everyone loves a Clarks Wallabee. Including Percival, it seems, as the British outfit recently launched its very own take on the menswear staple.

I’m sure you’ll agree that the orange detail adds a zing.

£169; percivalclo.com

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19

A$AP Rocky x Puma

coolest menswear 2024
Puma

SHOP

The racer boys are the moment according to Duke and Dexter and A$AP Rocky whose new Puma drop leans heavy on an F1 theme.

£170; puma.com

20

SAINT Mxxxxxx

coolest menswear 2024
Mr Porter

SHOP

Saint Mxxxxxx tees are essentially elevated versions of those sold at the merch stall of your favourite rapper/rock band’s concert.

This one’s particularly fire.

£505; mrporter.com

 

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