Wednesday, May 29, 2024

UK-based online fashion retailer partners with Reliance Retail to foray into the Indian market

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UK-based online fashion retailer ASOS is set to foray into the Indian market. The company has inked a long-term partnership with Reliance Retail to bring their offerings to the Indian market. Under the agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in the country.

“Leveraging its extensive experience of operating omni-channel retail networks, Reliance Retail will introduce ASOS’s curated portfolio of fashion-led own brand labels to the Indian market through a multi-channel presence for ASOS and a diverse array of retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms,” Reliance Industries’ retail arm said in a statement.

The fast-fashion retailer was founded in 2000 in London and targets young adult customers. This is the company’s first country-wide exclusive retail partnership.

“This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave,” said Isha Ambani, Director, RRVL. “Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet,” said José Antonio Ramos, CEO, ASOS.

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